The experienced attorneys and paralegals in our Trademark and Copyright Practice Group work with our clients to guide and counsel them throughout the trademark and copyright selection, acquisition and enforcement process. We routinely interface with our clients’ marketing personnel and product managers in the brand development process; developing a thorough understanding of the product or service and the market opportunities envisioned for the future. This collaboration results in the selection of strong and legally enforceable rights and a valuable brand protection strategy for our clients. In addition to guiding our clients through the selection and application process at the United States Patent and Trademark Office (USPTO) and at the Copyright Office, we also manage international portfolios for our clients and devise strategies for effective worldwide brand protection.
Our attorneys are expert in enforcing our clients’ rights through litigation and administrative procedures at the USPTO, in the federal courts, and before the International Trade Commission. We are sensitive to the costs and risks associated with litigation and attempt, whenever possible, to resolve issues on a negotiated basis, often through licenses or co-existence agreements. We are skilled in crafting settlements that protect our clients’ rights, extract value, and allow clients to focus on business and execution of their creative and brand strategies. When competitors engage in false or misleading advertising, we are able to swiftly address their misrepresentations to obtain either voluntary cessation of the advertising, corrective advertising, and/or injunctive relief and damages for any injury sustained to our client’s reputation or sales.
Trademark and copyright portfolios are important assets when businesses are being bought and sold. We have extensive experience in conducting valuation and due diligence analysis of such assets for our clients, and in maximizing the financial value of these assets in such transactions. As the value ascribed to intellectual property rights continues to constitute a higher value on a company’s balance sheets, we are poised to protect and expand our clients’ valuable intangible assets.